Make the numbers useful.
Connect your business questions to the data that can answer them, without filling a dashboard with unnecessary metrics.
What this helps you do.
Help your team understand performance and decide what to investigate next.
A useful starting point when…
- Different reports tell different stories.
- Your team has data but no clear decision process.
The approach.
We start with the decisions you need to make and check the quality and limits of available data.
Reports then focus on agreed questions, with explanations of changes, gaps and practical next tests.
What’s included.
Measurement requirements
Data source review
Conversion definitions
Dashboard setup
Written findings and recommendations
What you leave with.
- A measurement specification
- An agreed reporting view
- A prioritized findings list
The final scope, deliverables and responsibilities are agreed in your proposal.
Before we start.
Can you use our existing tools?
We review access and compatibility before choosing the reporting setup.
Will reports prove causation?
Not automatically. We distinguish observed patterns from evidence that supports a causal conclusion.