Show up with something to say.
Plan content around your audience's questions and your business priorities, with a practical way to create and review it.
What this helps you do.
Make social publishing more consistent and relevant to the people you want to reach.
A useful starting point when…
- Posting feels reactive.
- Different channels communicate different versions of the brand.
The approach.
We review the audience, existing content and resources available to create it.
The plan sets useful themes, suitable formats and a manageable calendar, with approvals and measurement agreed in advance.
What’s included.
Channel and content audit
Audience and content themes
Voice and format guidance
Editorial calendar
Review and reporting process
What you leave with.
- A channel strategy
- A content calendar
- A publishing and review workflow
The final scope, deliverables and responsibilities are agreed in your proposal.
Before we start.
Does this include daily publishing?
Publishing and community management are included when specified in the proposal.
Do we need every platform?
No. We choose channels around your audience and the content you can sustain.