Reach buyers before they search.
Prospecting, retargeting and creative testing on Facebook and Instagram, built to turn attention into enquiries and orders.
What this helps you do.
Give Facebook and Instagram campaigns a clear audience, offer and path from attention to enquiry or order.
A useful starting point when…
- You have an offer to promote and need a structured plan for audiences and creative.
- Your current campaigns need clearer testing and a better connection to the next customer step.
The approach.
We begin with the audience, offer and customer journey. We agree the campaign goal and how the creative, lead form or landing page will support it.
The work includes campaign setup, tracking and an agreed creative testing plan. We review the results together and use them to decide which messages, audiences and pages need attention.
What’s included.
Audience and offer strategy
Prospecting and retargeting campaigns
Creative briefs and ad variations
Lead forms and catalog ads
Pixel and Conversions API setup
What you leave with.
- Audience, offer and campaign plan
- Creative briefs and ad variations
- Tracking setup and campaign review
The final scope, deliverables and responsibilities are agreed in your proposal.
Before we start.
Can you work with our existing creative?
Yes. We can review the assets you have and identify which can be used, adapted or supplemented with new ad variations.
Where do the leads go?
That is agreed during planning. The journey may use a lead form or a page on your website, with clear responsibilities for receiving and following up on enquiries.