Know what needs to change.
Examine messaging, customer touchpoints and competitor context before deciding how to strengthen the brand.
What this helps you do.
Separate useful brand strengths from gaps that deserve attention.
A useful starting point when…
- Your identity no longer matches your offer.
- You need evidence before investing in a refresh.
The approach.
We collect representative brand materials and review them against your audience, offer and stated goals.
Findings identify specific inconsistencies and unanswered questions, followed by a realistic order of work.
What’s included.
Brand touchpoint audit
Message consistency review
Competitor comparison
Audience evidence review
Prioritized recommendations
What you leave with.
- A brand audit
- A strengths and gaps summary
- A prioritized action plan
The final scope, deliverables and responsibilities are agreed in your proposal.
Before we start.
Does this include new designs?
The analysis identifies the work needed. Design delivery can follow as a separate scope.
Can you review one touchpoint?
Yes. The audit can focus on a website, campaign or wider brand system.