Put the budget behind a plan.
Plan paid media around who you need to reach, what they need to hear and the action you want to measure.
What this helps you do.
Give media spend a clear rationale and a consistent review process.
A useful starting point when…
- You are planning a launch.
- Budget is spread across placements without clear priorities.
The approach.
We review the audience, campaign goal and available creative before recommending a media mix.
The plan sets budgets, responsibilities and review points, with changes based on agreed evidence.
What’s included.
Audience and channel research
Budget allocation plan
Placement and format selection
Campaign scheduling
Performance review
What you leave with.
- A media recommendation
- An allocation and schedule
- A reporting framework
The final scope, deliverables and responsibilities are agreed in your proposal.
Before we start.
Is advertising spend included?
Media spend and service fees are separated in the proposal.
Can plans change after launch?
Yes. We define how budget changes are reviewed and approved.
Works well with