Give the brand a clear job.
Bring audience needs, positioning and business goals into a practical foundation for communication and design.
What this helps you do.
Give everyone making brand decisions a shared direction.
A useful starting point when…
- Your offer is difficult to explain.
- Different teams describe the business differently.
The approach.
We gather what is known about the business, its customers and the choices they face.
We turn that evidence into a focused position, message hierarchy and set of decisions the team can use.
What’s included.
Business and audience review
Category and competitor research
Positioning development
Message priorities
Brand direction document
What you leave with.
- A positioning statement
- An audience and message framework
- A practical brand brief
The final scope, deliverables and responsibilities are agreed in your proposal.
Before we start.
Is this a logo design project?
Planning sets the direction. Visual identity work can be scoped separately.
Do we need customer research?
We review existing evidence first and agree where new research would be useful.
Works well with