Meet the search with a clear answer.
Plan paid search activity around the questions and needs that lead people towards your business.
What this helps you do.
Make search activity relevant to the demand you want to serve.
A useful starting point when…
- Search campaigns attract irrelevant visits.
- Keywords, ads and landing pages do not line up.
The approach.
We review the offer, search intent and actions a useful visitor should take.
Campaign structure and page recommendations follow that intent, with tracking and regular review included in the plan.
What’s included.
Search demand research
Keyword and intent mapping
Paid search structure
Landing page alignment
Conversion measurement
What you leave with.
- An intent and keyword plan
- An agreed campaign structure
- A measurement checklist
The final scope, deliverables and responsibilities are agreed in your proposal.
Before we start.
How is this different from SEO?
SEM here focuses on paid search; SEO covers organic discovery and site improvements.
How does this relate to Google Ads?
SEM provides the search strategy, while Google Ads can be the platform-specific delivery service.