Paid media built around your sales.
We plan and run paid campaigns across search and social, with tracking set up so every dollar can be tied to a lead or a sale.
What this helps you do.
Connect paid campaigns, landing pages and measurement around a clear business goal.
A useful starting point when…
- You run ads across several channels but cannot clearly see how they work together.
- You need a plan for testing offers, audiences and creative before increasing spend.
The approach.
We start with the offer, customer journey and existing account data. Together we agree the goal, budget, channels and what will count as a useful enquiry or sale.
Campaigns launch with tracking and a testing plan. Regular reviews explain what changed, what the data suggests and which tests should come next.
What’s included.
Channel strategy and budget plan
Campaigns across Google, Meta and TikTok
Conversion tracking and attribution setup
Creative, audience and offer testing
Monthly written review and next steps
What you leave with.
- Channel strategy and budget plan
- Campaign and conversion tracking setup
- Written performance review and next tests
The final scope, deliverables and responsibilities are agreed in your proposal.
Before we start.
How is this different from managing one ad channel?
Performance marketing looks across the paid customer journey. It brings channel choices, campaigns, landing pages and measurement into one plan. You can also start with a single channel.
Do you guarantee a return on ad spend?
No. We agree goals, test carefully and report on the evidence. Results depend on factors including your offer, market, margins and customer experience.