Give the story a reason to travel.
Shape communications around what your business can substantiate and what a relevant audience may find useful.
What this helps you do.
Make business communication clearer and more relevant to media and audiences.
A useful starting point when…
- You have a substantiated announcement.
- Your public messages need a consistent narrative.
The approach.
We clarify the story, supporting evidence and audiences before identifying suitable media opportunities.
Materials and outreach follow an agreed plan, with coverage reviewed in context rather than treated as a guaranteed outcome.
What’s included.
Story and audience review
Media and topic research
Press material development
Outreach planning
Coverage and sentiment review
What you leave with.
- A communication brief
- Approved press materials
- An outreach and reporting plan
The final scope, deliverables and responsibilities are agreed in your proposal.
Before we start.
Can you guarantee coverage?
No. Editorial decisions belong to the publication or journalist.
Can you work with existing announcements?
Yes. We review the facts, timing and available materials before recommending an approach.