Make the next version clearer.
Refine the brand's message and visual expression around where the business is going.
What this helps you do.
Give the brand a more consistent expression across its main touchpoints.
A useful starting point when…
- The business has evolved beyond its identity.
- Materials look inconsistent across channels.
The approach.
We agree what should remain recognizable and what needs to change before exploring a direction.
The selected approach is applied to an agreed set of assets, with guidance for future use.
What’s included.
Existing identity review
Message refinement
Visual direction
Priority asset updates
Usage guidance
What you leave with.
- An updated identity direction
- A set of refreshed assets
- A concise usage guide
The final scope, deliverables and responsibilities are agreed in your proposal.
Before we start.
Do we need a new name or logo?
Not necessarily. A refresh can focus on messages, typography, imagery or application.
Can changes be phased?
Yes. We can prioritize the touchpoints customers use most.